How can black women prevent heart disease? By living life with heart and style—according to producers of Heart and Style. importance of heart health.

Black women are two-thirds more likely to die of heart disease than white women. They are also more likely to suffer from heart disease at an earlier age than other women and less likely to get appropriate treatment and care for the condition.

“Black women are at increased risk for heart disease because of the high prevalence of risk factors such as obesity, physical inactivity, diabetes and hypertension”, says Judy Lubin, MPH, president of Public Square Communications, the company which produced Heart and Style. Adding to black women’s risk for heart disease is the high level of stress that often characterizes the lives of many black women. “We’re often busy taking care of everyone but ourselves, and our health often suffers as a result. Heart and Style was designed to emphasize the importance of taking time to care for ourselves and our hearts, both on the inside and outside,” Lubin adds.

In keeping with the theme of the day, Heart and Style attendees received a healthy dose of education, fashion and style. The health fair held in the afternoon featured a healthy food tasting by Jasper’s Restaurant and Whole Food Markets, health screenings by the Black Nurses Association, makeovers by Sephora, seated massages, book signings, health and lifestyle exhibitors, giveaways and a Red Dress Fashion Show hosted by Angela Russell of WJLA/ABC 7 News. Russell’s lively commentary offered tips on heart healthy living interspersed with style and fashion pointers. Participating fashion designers and boutiques included Barami; Junction on U; Ean Williams, Corjor International/DC Fashion Week; Krista Land, Glam 606; “Dr. Ro” Rovenia Brock, Dr. Ro Gear and Jeri Wood, EVOCATIVE! Designs.

Created and produced by Public Square Communications in partnership with the Office on Women’s Health, US Department of Health and Human Services, Heart and Style is part of The Heart Truth—a national awareness campaign that features a red dress as the symbol for women and heart disease awareness. Heart and Style supporting sponsors and partners included Lord and Taylor, Warm Spirit, Radio One, Whole Foods Market and Jasper’s Restaurants.