HEART AND STYLE
DELIVERS HEALTHY DOSE OF EDUCATION
How can black women prevent heart disease? By living
life with heart and style—according to producers of Heart
and Style. importance of heart health.
Black women are two-thirds more likely to die of heart disease than white
women. They are also more likely to suffer from heart disease at an earlier
age than other women and less likely to get appropriate treatment and care
for the condition.
“Black women are at increased risk for heart disease because of the high
prevalence of risk factors such as obesity, physical inactivity, diabetes
and hypertension”, says Judy Lubin, MPH, president of Public Square
Communications, the company which produced Heart and Style. Adding to
black women’s risk for heart disease is the high level of stress that
often characterizes the lives of many black women. “We’re often busy
taking care of everyone but ourselves, and our health often suffers as
a result. Heart and Style was designed to emphasize the importance of
taking time to care for ourselves and our hearts, both on the inside
and outside,” Lubin adds.
In keeping with the theme of the day, Heart and Style attendees
received a healthy dose of education, fashion and style. The
health fair held in the afternoon featured a healthy food tasting
by Jasper’s Restaurant and Whole Food Markets, health screenings
by the Black Nurses Association, makeovers by Sephora, seated
massages, book signings, health and lifestyle exhibitors, giveaways
and a Red Dress Fashion Show hosted by Angela Russell of WJLA/ABC
7 News. Russell’s lively commentary offered tips on heart healthy
living interspersed with style and fashion pointers. Participating
fashion designers and boutiques included Barami; Junction on U; Ean
Williams, Corjor International/DC Fashion Week; Krista Land, Glam
606; “Dr. Ro” Rovenia Brock, Dr. Ro Gear and Jeri Wood, EVOCATIVE!
Created and produced by Public Square Communications in partnership
with the Office on Women’s Health, US Department of Health and Human
Services, Heart and Style is part of The Heart Truth—a national awareness
campaign that features a red dress as the symbol for women and heart
disease awareness. Heart and Style supporting sponsors and partners
included Lord and Taylor, Warm Spirit, Radio One, Whole Foods Market
and Jasper’s Restaurants.